Focura — Master Business Guide

Your complete vault navigator — updated March 2026

How to use this document: Every heading below links to the actual file in your vault using Obsidian wiki-links. Click any [[link]] to open the note directly. Section summaries explain what each file contains so you can find what you need without opening everything.


Table of Contents

  1. Business Overview
  2. Strategy & Planning
  3. Product & Software Development
  4. Marketing & Content
  5. Operations
  6. Education & Research Library
  7. Software Help Documentation
  8. Inbox — New Notes to File
  9. Misplaced Files — Recommended Moves

Business Overview

Focura is a Canadian estate organization platform built for financial advisors, estate lawyers, and wealth management professionals. It gives professionals a structured, province-aware system that organizes a household’s complete estate picture, calculates what the rules produce, and generates the specific advisor prompts that make every client meeting indispensable.

The Organizer Principle: Focura organizes facts. It does not give advice. Every output follows three steps: record the fact → state the applicable rule → generate the advisor prompt. This keeps Focura out of the regulatory perimeter and makes it an essential tool for the professionals who are licensed to advise.

The FOCURA Method:

LetterStepSub-nameWhat Happens
FFocusStart the ProcessThe initial conversation — outline the process, answer questions, reinforce the benefits of completion
OOrganizeBuild the PictureThe actual data entry and organization — every asset, document, beneficiary, and obligation structured into a single navigable view
CCaptureTell Your StoryThe context behind the decisions. The stories behind the belongings. Your wishes, clearly communicated
UUncoverMap the EstateThe estate mapped in real time — your entire estate plan displayed in one visual, every gap made visible
RReportThe Executor DossierExecutor selected and informed — equipped with a customized executor task list and comprehensive summary
AAssembleCommunicationBring everyone together around the table, create family dialogue, have the discussions — while you still can

Prior brand: FOCURA Legacy Organizer (5WEP) — the brand for the advisor/professional market is now Focura. The consumer website remains at fiveways.ca during transition.

Team: Tim Eastwood (founder, product & design), Jeff (partner, sales & investors). Developer search ongoing after Matt Voogt departed Feb 2026.


Strategy & Planning

Core Business Documents

FileWhat It Contains
Business PlanFull Focura business & launch plan — executive summary, market opportunity, competitive analysis, FOCURA Method, pricing strategy, and V1 build list. Start here.
Focura — Strategic Insight ReportDeep analysis synthesized from 52 CICEA modules, 40+ articles, software files, and marketing collateral. Explains genuine differentiators. Share with any new developer before their first technical session.
Partnership DiscussionFramework for the Jeff partnership — strategic fit, roles & responsibilities, equity structure, vesting, IP ownership. In progress.
Financial Model & ProjectionsCost structure, profitability, coaching revenue, 2026 roadmap, exit scenarios. For pricing and valuation, see Pricing Strategy — April 2026.
Start Up ChecklistOperational startup tasks and setup items.
February 2026 Planning NotesKey decisions from Feb 2026 planning session: developer as equity partner, V1 strategy (FM Data API + React front-end), Focura brand confirmed, advisor-first channel confirmed.

Business Model & Pricing

FileWhat It Contains
Pricing Strategy — April 2026Master pricing document — tiers, revenue projections, valuation scenarios, storage pricing, professional referral network. Single source of truth for all pricing decisions.
Subscription ModelsOriginal pricing architecture reference (March 2026). Superseded by Pricing Strategy — April 2026 for current tiers and pricing.
FOCURA Legacy OrganizersBackground on the FOCURA brand and product concept.
Progressive Information GatheringProduct design principle — how Focura collects household data incrementally without overwhelming users. Milestone PDFs, custom login screens, WordPress forms as progressive onboarding funnel.

Active Task Board

FileWhat It Contains
TasksLive Obsidian Tasks board for Tim, Jeff, and Matt V. Filtered views by team member. Check this for current priorities.

Product & Software Development

Architecture & Strategy

FileWhat It Contains
Tech StackCurrent stack: FileMaker (orchestration/UX/data), JavaScript (UI), Python (AI/documents), Node.js (APIs/auth), SQL. Also covers the Estate Map mapping tool (React + TypeScript + Cytoscape + Vercel).
Estate Data ArchitectureComplete field architecture — Household & Identity → Family Structure → Legal Documents → Assets → Liabilities → and so on. The data model blueprint.
PlatformsPlatform and deployment decisions.
Oauth SecurityOAuth/authentication security implementation notes. Assigned to new developer.
WorkFlowApplication workflow design.

Feature Development

FileWhat It Contains
Bugs & EnhancementsActive development backlog — features, bugs, and enhancements with assignees and priority flags. Includes new client creation, report versions (testator/executor/beneficiary/advisor), subscription integration, task management, and more.
Estate Administration Software Development ChecklistComprehensive checklist for the full software build.
DevelopmentDevelopment notes including the Estate Map (mapping tool) technical overview — React, TypeScript, Vite, Cytoscape.js, Sentry, Vercel.
Graph AnalysisAnalysis of the estate map graph component.

Integrations & Technical Modules

FileWhat It Contains
FileMaker Pro XML Script Snippet — AI Agent Syntax InstructionsAI agent syntax instructions for FileMaker integration.
MBS PluginMBS and DynaPDF plugin configuration and licensing notes.
Simultaneous death tax reportingSpecific edge-case tax reporting scenario — simultaneous deaths.

Developer Session Notes

FileWhat It Contains
Session: Feb 7 2026LinkedIn article link saved during dev session — beneficiary designations.
Session: Feb 15 2026Executor administration guide — beginner step-by-step reference draft.

Expert Research

FileWhat It Contains
What the experts sayCollection of expert perspectives on estate planning to feature in the software/wiki.

Marketing & Content

Website — FOCURA (fiveways.ca)

Introduction Pages

FileWhat It Contains
Home PageCaptured home page content — “FOCURA to show you care.” Blog excerpts and main messaging.
About PageAbout page content.
Challenges PageCore problem statement page content.
Blog IndexBlog section index.

The FOCURA

FileWhat It Contains
The FOCURA OverviewOverview of the FOCURA methodology.
(Individual way files in the 2. The FOCURA folder)Detailed content for each of the FOCURA.

Resources Section

FolderWhat It Contains
3. Resources/1. Executor Task ListExecutor task list resource page content.
3. Resources/2. Maturity MattersMaturity Matters resource content.
3. Resources/3. Local ServicesLocal services resource.

Blog Content

Posted (Live)

FileDateTopic
A New BeginningNov 2023Launch post
Have You Had The TalkAug 2024Family conversations
A Simple QuestionAug 2024Estate planning basics
Pet Estate PlanningAug 2024Pets in estate plans
Comment Is FreeSep 2024Commentary
You Can’t Tell the Players WithoutSep 2024Knowing your team
Here, Fill This InSep 2024Document completion
Pay Me Now Or…Sep 2024Cost of not planning
Leading By ExampleOct 2024Modeling good behaviour
Places EveryoneNov 2024Roles in estate planning
What Is Holding Us BackNov 2024Procrastination psychology
Organize Your EstateFeb 2025Organization
Starting On The Right FootMar 2025Getting started
A Round TuitMar 2025Procrastination

Drafts (Unpublished)

FileStatus
Estate Lawyer MeetingDraft — practical prep guide
The Gift of OrganizationDraft — urgency messaging
Death BinderDraft sourced from Globe & Mail article
Financial Cost of DementiaDraft sourced from BNN Bloomberg
Ontario Estate PerspectiveDraft — AI-assisted article takeaways

Email Sequences

(Both in New Notes — see Inbox — New Notes to File)

  • 30-Day Drip Onboarding — Full email sequence from signup through engagement milestones
  • Executor-Ready Onboarding Flow — Step-by-step onboarding email series

Design Assets

FileWhat It Contains
Graphics Coordination(In New Notes) Icon/image coordination table across FileMaker, Obsidian help, website, and marketing. People, navigation, and asset category icons.

Templates

FileWhat It Contains
Help TemplateTemplate for creating new help pages.

Operations

Prospects & Business Development

FileWhat It Contains
Financial advisors and wealth managersComplete list of Canadian IIROC/CIRO-registered investment dealers — potential enterprise targets.
BMO Nesbitt Burns Inc.BMO Nesbitt Burns specific prospect notes.
Natalie JamisonIndividual prospect notes.
Paul LalondeIndividual prospect notes.
Corporate DemoCorporate demo planning notes.

Clients

(Files in Operations/Clients — expand as client roster grows)

Webmaster & Website Admin

FileWhat It Contains
WebmasterOpen webmaster tasks: Google Analytics check, Muhammad audit follow-up.

Article Research Library

Over 150 clipped articles on estate planning, wealth transfer, executor challenges, probate, digital assets, family dynamics, and more. Primary source material for blog content, software features, and business intelligence. Organized alphabetically in Operations/Clippings/Articles/.

Thematic highlights from the library:

ThemeSample Articles
Wealth transfer & timing”The Jackpot Generation” (Maclean’s), “Unprecedented wealth transfer” (Insurance Portal), “The great wealth transfer requires more than a 20-year-old will”
Executor challenges”The complicated task of listing assets”, “Tips for executors when dealing with banks”, “The price of appointing an executor”
Probate & taxes”Calculating Estate Administration Tax”, “Ways to reduce fees associated with passing on your estate”, “Want to avoid probate fees by sharing ownership with your kids”
Digital assets”These tools help estate planners and executors track digital assets”, “Digital Assets and Online Accounts”
Family dynamics”When an inheritance comes with stipulations”, “The silent risk in wealth transfers families who don’t talk about it”, “Stepchildren left out when it comes to estate decisions”
Women & wealth”Women’s wealth is growing”, “Women & Wealth”, “80% of widows leave their advisor” theme
Edge cases”The Slayer Rule”, “Zombie Deeds”, “Sneaky Trusts”, “Simultaneous death”

CICEA Clippings

(CICEA-specific research clips in Operations/Clippings/CICEA)


Education & Research Library

CICEA — Canadian Institute of Certified Executor Advisors

52 modules covering the full scope of Canadian estate administration law, executor duties, probate procedures, tax implications, and more. This is the knowledge foundation embedded in Focura’s rules engine. See the Focura — Strategic Insight Report for a synthesis of what the curriculum reveals about Focura’s competitive advantage.

Files: CICEA/Canadian Institute of Certified Executor Advisor CICEA 1.md through CICEA 52.md plus the index file CICEA/Canadian Institute of Certified Executor Advisor CICEA.md.

Key topics covered across the 52 modules:

  • Executor duties and liability (the risk of being an executor)
  • Probate procedures by province
  • Estate Administration Tax (Ontario)
  • Capital gains on death, RRSP/RRIF wind-up
  • Powers of Attorney (property and personal care)
  • Beneficiary designations and their interaction with the will
  • Joint tenancy vs tenancy in common
  • Family law issues (dependent relief, marriage contracts, separated spouses)
  • Digital assets
  • Business succession
  • Trusts and the 21-year rule
  • Wills — types, codicils, international wills, holograph wills

Help Documentation

Focura has a unified help system in Help/ (root level) structured in two integrated layers. The old Software/Help/ folder has been consolidated here. Start with Help Index.

Layer 1 — Software Help

How to use the Focura software. Organized by section:

Layer 2 — Estate Knowledge Centre

A standalone reference library explaining how Canadian estates actually work — independent of the software but cross-linked with it. Start at Estate Knowledge Overview.

Supporting Pages


Quick Reference — Find It Fast

I need to find…Go to…
The business planBusiness Plan
Why Focura is different from competitorsFocura — Strategic Insight Report
Current development prioritiesBugs & Enhancements
Active tasks by personTasks
Pricing and subscription tiersSubscription Models
The partnership discussion with JeffPartnership Discussion
How the estate map worksEstate Data Architecture
Customer-facing help contentHelp Index
In-app help for executorsSoftware/Help/4.0 Executor Task List/
Blog posts (live)Marketing/5W Website/Blogs/Posted/
Blog posts (in progress)Marketing/5W Website/Blogs/Drafts/
Prospect list for advisorsFinancial advisors and wealth managers
CICEA education modulesCICEA/ folder (52 modules)
Article research libraryOperations/Clippings/Articles/
Email onboarding sequencesNew Notes/ → move to Marketing/Email Sequences/
February 2026 planning decisionsFeb 2026 Planning Notes
Tech stack overviewTech Stack
OAuth/security notesOauth Security

This guide was generated March 2026 by reviewing all non-personal files in the vault. Update the relevant sections as new notes are added. The Inbox — New Notes to File section should be cleared regularly — file notes to their permanent homes and remove the row from the table.